Fitness First Workout Kit for Wii Fit
Maximise your Workout Potential with Fitness First™
The ultimate Wii™ workout accessory kit!
Wii™ Yoga mat reduces strain injury
Wrist weights add resistance to your workout
Silicon skin gives extra grip to your Balance Board™
Designed in conjunction with Fitness First™ for total workout confidence.
BLAZE lights up the Wii Fit® accessory market
with gym, health and fitness club group FITNESS FIRST officially licensed product range
Doncaster, UK – 23rd July 2009 – BLAZE the internationally renowned peripheral manufacturer announces it has secured the exclusive worldwide rights to produce Fitness First branded fitness accessories across all platforms.
Fitness First is the world’s largest gym, health and fitness club group with over 550 clubs worldwide spanning 19 countries. The brand is universally recognised as a symbol of fitness and wellbeing. The fast emerging fitness market has seen over 20m Wii Fit ® balance boards sold worldwide and this figure looks set to grow as new software products come to market.
BLAZE and Fitness First recognised the opportunity to enhance the user experience and to bring together the home and gym fitness markets with a range of high quality accessories that enhance the workout experience.
Jason Cooper, Chairman of Blaze Europe Ltd commented:
“We are delighted to be working with Fitness First. This is a great opportunity for us to build on our established reputation for quality accessories with the perfect brand for our fitness range”
David Langridge, head of group marketing at Fitness First:- “The group is on mission to make the world a fitter place so products which enhance our core business fit into this perfectly.’’
The first phase release of BLAZE Fitness First accessories includes:
Fitness First Silicon Skin
Made from durable and flexible soft silicon material, the silicon skin fits perfectly over your Wii Fit ® balance board. The non-slip surface is great for providing better grip to enhance your workout comfort and performance.
Fitness First Wii Fit ® Yoga Mat
Constructed of three soft and durable layers the Wii Fit® Yoga Mat reduces impact and lessens strain placed on muscles and joints.
The textured surface gives improved traction during those vigorous Wii Fit® sessions!
Fitness First Wrist/Ankle Weights
Giving added resistance to your Wii Fit® workouts, these high comfort Fitness First weights are designed to strap to your wrists or ankles enabling you to maximise your workout whilst adding a touch of style.
Fitness First Wii Fit® Workout Kit
This full Wii Fit® workout solution includes all of the above accessories to provide the ultimate Fitness First experience. The perfect combination of resistance, safety and style gives you the optimised workout conditions you have come to expect from the world’s biggest and most respected health and fitness brand.